• Pioneering South African podcasts

    since 2007

  • What we do

    You want to use podcasts to get your message across? We can help. Here's how.

    We listen.

    What do you want?

    We start with you - your passion, your brand, your message. We find out what you want to say and who you'd like to say it to .

    We think.

    How can we help?

    We put our creativity and expertise into coming up with innovative ideas for content that will capture your audiences.

    We create.

    We make your podcast.

    All our production know-how goes in to making those ideas a reality. Real content, real quality, real listeners, real podcast love.

    We support.

    We get it out there.

    Podcart works with you to set up your podcast as well as advising on audience building and podcast promotion.

  • Why a podcast?

    Podcasts offer a new way of communicating and South Africans are opening their ears to them. Don't miss out.

    SA listening up 50%

    The number of people listening to podcasts in South Africa rose 50% year- on-year in 2018.

    South African Podcast Media Consumption Research Data, Trends & Analysis Report 2018.

     

    Read more here about what's going down in the world of SA podcast listening.

     

     

    Niched content people love

    Podcasts can cover anything. They can be quirky, edgy, oddly specific and give people information, advice, entertainment they can’t get elsewhere.

    “The powerful thing about a podcast is that ... listeners are able to find their niche to consume relevant, targeted content ... they allow better targeting and therefore more effective advertising.”

    Matthew Buckland, Memeburn

    SA brands are podcasting

    In 2018, Sanlam put a podcast front and centre of their multi-million rand Two Hundred Year Old media campaign.

     

    Podcart was part of this ground-breaking production. Read more about what it meant for SA podcasting here.

     

    People listen to pod ads

    Sponsor billboards and ads in and around podcasts are listened to and absorbed more effectively than in pretty much any other medium. In a recent US survey:

    90% of listeners to a specific podcast said they listened to the ads of the brand sponsor.

    80% said were able to name at least one brand advertised in the episode.

    67% were able to name a specific product feature or promotion.

    51% were somewhat or much more likely to buy from the target brand.

    Source: 2016 Midroll Media Study 'Podcast ads build strong relationships with brands'.

     

     

     

    Podcasts in SA will only get bigger because ....

    • Audio is increasingly accessible - more smart phones (with built-in podcast apps), tablets and cars with their own OS.
    • Multi-tasking - listening while you drive, gym, run, cook is now the norm - something audio has over video.
    • More cheap data and free wi-fi hotspots.
    • SA radio can be bland and undifferentiated.
  • What can podcasts do for you?

    Here are a few of our own recent podcast editions to illustrate the kinds of things podcasts do really well.

    Powerful storytelling that people love

    First Person

     

    First Person was developed by Podcart for Kagiso Media. Award-winning journalist Marianne Thamm discovers ordinary people with extraordinary stories to tell.

    First Person was listed in January 2019 by WebAfrica as one of SA's Top Ten Podcasts and in 2018 as one of the five SA podcasts you should be listening to by Memeburn). It was also featured in the 'New and Noteworthy' section of the SA iTunes store.

     

    Edition: Shrooms at 70

    Monica Cromhout takes us on her incredible journey - from teetotal grandmother to champion of psychedelic mushrooms.

    Bringing a brand to life

     

    World of Endurance MTB

     

    In 2017, Old Mutual chose podcasting to help bring to life its flagship sponsorship platform, World of Endurance. Podcart produced weekly running and mountain bike editions. This combination of information and inspiration delivered with high production values has worked. Since their launch, the World of Endurance podcasts have had over 430 000 downloads.

     
     
    Here's one we did on the latest tech for MTB enthusiasts, mixing an interview with one of SA's leading digital thinkers (and passionate MTB-er), Matt Buckland, with the voices of ordinary riders.

    Creating a community

     

    The Village Live

     

    Magazine entrepreneur, Vanessa Raphaely, started The Village Facebook page as a safe place for parents of teens and tweens to ask questions, get advice, share ideas and generally let each other know that they are not alone. The Village Live podcast was a natural next step and it's a great example of something that podcasts do brilliantly - create a community. Something that holds huge potential for a brand.

     

    Edition: D.I.V.O.R.C.E. #1

    The first of a two-parter about an issue that comes up again and again on the site - how to try and get your kids through divorce as intact as possible. We got six Villagers - all divorced - around a table to share their wisdom.

    Getting a message across

     

    Engagement in Action

     

    Rhodes University is very effective in helping the community that surrounds it. The problem was that not many people – either inside or outside the university – knew much about what they were up to. They looked to podcasting to help. Using well-crafted, in-depth interviews creatively combined with actuality, Engagement in Action brings the work to life, giving a voice to those involved – both from campus and city.

     

    We explore this extraordinary initiative that is slowly rebuilding the ruins of the local education system by using the university’s most powerful resource – its students.

  • Clients

    Here are some of the people we've produced audio for.

    Click on the green links for samples

    Rhodes University

    Santam

    Pearson SA

    Kagiso Media (First Person)

    Sanlam

    Old Mutual's World of Endurance

    The Mail and Guardian

    Woolworths

    Old Mutual

    Cape Town Routes Unlimited

    Stellakaya Wines

    UCT

     

    What people have said

     

    ”The series of podcasts Jayne produced for us for Santam were a huge success. The quality of production was world class and Jayne is a true professional – managing to get the best out of the speakers and craft it into a beautiful piece of content. Very happy clients!”

    Kelly May: Account Manager, Society social media and content marketing agency, King James Group.

     

    “When Pearson decided to create a legacy book to commemorate Nelson Mandela’s awe-inspiring life, we wanted to add a special lasting element that would set it apart from similar publications.

    Jayne Morgan tackled this very sensitive task with great professionalism and enthusiasm. She identified and contracted a superb voice-over artist, identified key extracts in the speeches, prepared the script to provide context to the recordings and enhanced the raw audio files as much as possible. The files were delivered back to us in the formats we needed and in record time. The final product was certainly something we are all very proud of.”

    Karen Simpson: Learning Resources Director, Pearson South Africa.

     

  • Podstart

    Want to create your own podcast? Choose the Podstart support package that's right for you.

    Small wheels

    R1250 plus VAT

    Want to get your voice out there but don't know where to start? This is for you.

     

    • Pod consultation - ideas, formats, hardware, software and hosting advice.
    • Zoom recording and editing demo.
    • One music track.
    • Clean-up editing for first episode.
    • Audience building advice.
    • Feedback on first two episodes.

    Medium wheels

    R3750 plus VAT

    Small business or NGO who wants to add podcasting to the communications mix? We'll start you off.

    • Pod consultation - concept development, formats, hardware, software and hosting advice.                       
    • Zoom recording and editing demo.
    • One music track.
       
    • Clean-up editing of first two episodes.
    • Audience building support.
    • Up to one hour follow-up support including feedback on first three episodes.

    Big wheels

    R8500 plus VAT

    Bigger business that wants to take podcast production in-house? We'll help develop your podcast and your team.

    • Pod consultation - concept development; comms integration support; hardware, software and hosting advice.
    • Zoom recording and editing workshop for your podcast team.
    • Production of simple opening jingle.
    • Clean-up editing of first three episodes.
    • Audience-building support.
    • Up to two hours follow-up support including feedback on first four episodes.
  • Who we are

    Jayne Morgan

    Jayne started as a radio producer (BBC Radio 4 in the UK and SAfm and Talk Radio 702 in SA) and worked on a wide variety of feature, current affairs and entertainment shows. After being asked to help devise and launch the Mail & Guardian podcast in 2006, she saw the huge potential of podcasting and, in 2007, launched Podcart to produce quality downloadable audio content for brands.

     

    "For me, audio is the most powerful medium there is. Its immediacy, its ability to get right inside your head is unique. That's why I'm convinced podcasting is an extremely useful tool for any business. The trick, though, is getting your content right. There are a lot of people not doing that. Podcart is trying to open people's ears to a different kind of audio experience."

     

    Podcart now works with a network of talented producers and storytellers to create powerful, compelling content for anyone who wants to use audio as a way of communicating with their audiences.

    Listen

    Hear Jayne and First Person presenter, Marianne Thamm, talk podcasting on Trending Tonight on East Coast Radio.

  • Contact

    Inspired? Get in touch to find out more about making podcasts work for you.

    0834507060

    +27 83 450 7060

    info@podcart.co.za