• Pioneering South African podcasts

    since 2007

  • What we do

    You want to use podcasts to get your message across? We can help. Here's how.

    We listen.

    What do you want?

    We start with you - your passion, your brand, your message. We find out what you want to say and who you'd like to say it to .

    We think.

    How can we help?

    We put our creativity and expertise into coming up with innovative ideas for content that will capture your audiences.

    We create.

    We make your podcast.

    All our production know-how goes in to making those ideas a reality. Real content, real quality, real listeners, real podcast love.

    We support.

    We get it out there.

    Podcart works with you to set up your podcast as well as advising on audience building and podcast promotion.

  • Clients

    Here are some of the people we've produced audio for.

    Click on the green links to listen.

    The Mail and Guardian


    Old Mutual

    Cape Town Routes Unlimited

    Stellakaya Wines


    Rhodes University


    Pearson SA

    Kagiso Media (First Person)

    Old Mutual's World of Endurance


  • Reach your audience

    Podcasts offer a new way of communicating - and South Africans are falling in love with them.

    You don't want to miss out. Here's why.

  • What can podcasts do for you?

    What are podcasts good at? Here are a few examples from our own recent productions to give you some ideas. Click on the edition title to hear the specific episode. Click on the logo to find the podcast.

    Powerful storytelling that people love

    Podcast: First Person

    Edition: Shrooms at 70

    One of South Africa's most acclaimed podcasts, First Person was developed by Podcart for Kagiso Media. Award-winning journalist Marianne Thamm discovers ordinary people with extraordinary stories to tell.


    First Person was listed in January 2019 by WebAfrica as one of SA's Top Ten Podcasts and in 2018 as one of the five SA podcasts you should be listening to by Memeburn). It was also featured in the 'New and Noteworthy' section of the SA iTunes store.


    Sponsoring real, high-quality content that people are passionate about is a powerful way of enhancing a brand. Here's what some listeners had to say:


    “So clear and so close to the ear! This doesn’t just tell you what other lives are all about, you actually feel like you’re living them. A tremendous broadcast experience, somewhere between reading, listening and living.”

    Jeremy Vine, presenter the lunchtime show on BBC Radio 2 (UK)


    “So refreshing to find local content as good as the best docu-story-telling from the CBC, BBC, and NPR etc.”

    Jacqueline Domisse, Cape Town


    “While Serial focused on a specific person’s predicament for an entire season, South Africa’s First Person podcast is reworking this format to a more acute and local degree.…….The half-an-hour weekly cast focuses on seemingly ordinary South Africans who harbour curious, tabooed and captivating secrets. And I mean captivating.”



    In this edition Monica Cromhout takes us on her incredible journey - from teetotal grandmother to champion of psychedelic mushrooms.

    Bringing a brand to life

    Podcast: World of Endurance Mountain Bike

    Edition: Tech Talk

    In 2017, Old Mutual chose podcasting to help bring to life its flagship sponsorship platform, World of Endurance. Podcart produced weekly running (presented by Arnie Geerdts) and mountain bike (presented by Gerald de Kock) editions.


    This combination of information and inspiration delivered with high production values has worked. Since their launch, the World of Endurance podcasts have had over 430 000 downloads - a perfect example of how of top-quality, genuine content produced for a passionate niche audience can meet the desires of audience and sponsor alike.

    Here's an edition we did on the latest tech for MTB enthusiasts, mixing an interview with one of SA's leading digital thinkers (and passionate MTB-er), Matt Buckland, with the voices of ordinary riders.


    And you don't ride in a studio so we didn't record in one much either. Listen to Portrait of Race - the story of one man and a lot of ups and downs!

    Creating a community

    Podcast: The Village Live

    Edition: D.I.V.O.R.C.E. Part 1

    "Once upon a time, I was a perfect parent. Then I had children. The end."

    Magazine entrepreneur, Vanessa Raphaely, started The Village Facebook page as a safe place for parents of teens and tweens to ask questions, get advice, share ideas and generally let each other know that they are not alone. "Villagers" have come to love the space and the support it gives. The Village Live podcast was a natural next step and it's a great example of something that podcasts do brilliantly - be part of a creating community. Something that holds huge potential for a brand.


    Here's an edition (the first part of two) about an issue that comes up again and again on the site - how to try and get your kids through divorce as intact as possible. We got six Villagers - all divorced - around a table to share their wisdom.

    Getting a message across

    Podcast: Engagement in Action

    Edition: The VC's Improving Education Project

    Rhodes University is very effective in helping the community that surrounds it. The problem was that not many people – either inside or outside the university – knew much about what they were up to. In early 2018, they decided to test out podcasting as a way of spreading the word. They commissioned Podcart to produce a series profiling some of the people and projects making such big differences. Using well-crafted, in-depth interviews creatively combined with actuality, Engagement in Action brings the work to life and giving a voice all those involved – both from campus and city.


    The series was featured across the university’s internet and social media platforms and had immediate impact, significantly increasing people’s understanding and awareness of the incredible work going on around them.


    This edition explores The VC’s Improving Education Project, a extraordinary initiative that is slowly rebuilding the ruins of the local education system by using the university’s most powerful resource – its students.

  • Podstart

    Want to create your own podcast? Choose the Podstart support package that's right for you.

    Solo artist


    Want to get your voice out there but don't know where to start? This is for you.


    • Pod consultation - ideas, formats, hardware, software and hosting advice.
    • Zoom recording and editing demo.
    • One music track (optional).
    • Clean-up editing for first episode.
    • Audience building advice.
    • Feedback on first two episodes.

    Painting crew


    Small business or NGO who wants to add podcasting to the communications mix? We'll start you off.

    • Pod consultation - concept development, formats, hardware, software and hosting advice.
    • Zoom recording and editing demo.
    • One music track (optional).
    • Clean-up editing of first two episodes.
    • Audience building support.
    • Up to one hour follow-up support including feedback on first three episodes.

    Big picture operator


    Bigger business that wants to take podcast production in-house? We'll help develop your podcast and your team.

    • Pod consultation - concept development tailored to your brand, integration of podcast into current comms strategy, hardware, software and hosting advice.
    • Zoom recording and editing workshop for your podcast team.
    • Production of simple opening jingle  (optional).
    • Clean-up editing of first three episodes.
    • Audience-building support.
    • Up to two hours follow-up support including feedback on first four episodes.
  • Who we are

    Jayne Morgan

    Jayne started as a radio producer (BBC Radio 4 in the UK and SAfm and Talk Radio 702 in SA) and worked on a wide variety of feature, current affairs and entertainment shows. After being asked to help devise and launch the Mail & Guardian podcast in 2006, she saw the huge potential of podcasting and, in 2007, launched Podcart to produce quality downloadable audio content for brands.


    "For me, audio is the most powerful medium there is. Its immediacy, its ability to get right inside your head is unique. That's why I'm convinced podcasting is an extremely useful tool for any business. The trick, though, is getting your content right. There are a lot of people not doing that. Podcart is trying to open people's ears to a different kind of audio experience."


    Podcart now works with a network of talented producers and storytellers to create powerful, compelling content for anyone who wants to use audio as a way of communicating with their audiences.


    Hear Jayne and First Person presenter, Marianne Thamm, talk podcasting on Trending Tonight on East Coast Radio.

  • Contact

    Inspired? Get in touch to find out more about making podcasts work for you.


    +27 83 450 7060